Earth lover
Our Earth Lover philosophy is about embracing eco-friendly.
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Smind
Because you need time for yourself. Blend beauty in you
At the heart of our brand is a commitment to authenticity, celebrating beauty in all its diverse forms by enhancing, not masking, your natural look. We deliver top-quality products crafted with premium ingredients, all while prioritizing sustainability through eco-friendly practices and materials. Inclusivity drives us to celebrate every skin tone, type, and texture, ensuring that beauty truly is for everyone. With a passion for innovation, we push the boundaries of beauty through cutting-edge formulas, and remain dedicated to ethical practices, including cruelty-free production and responsible sourcing.
Organic ingredients
Our products are crafted with the finest organic ingredients, sourced responsibly to bring you the best of nature. Free from harmful chemicals, these natural elements nourish and rejuvenate your skin while being gentle on the environment.
Cruelty free
Our products are proudly cruelty-free, ensuring no animals are harmed.
100% Organic
Experience the power of nature with our 100% organic products, crafted from the finest.
Paraben free
We prioritize your health and well-being by using clean, effective ingredients.
Information
Are all your products certified organic?
While not all of our products are certified organic, most of our formulas feature certified organic ingredients. We conduct extensive research on all of our chosen ingredients to ensure that they meet our strict efficacy, safety, and sustainability standards.
Are your products vegan?
With the exception of our beeswax-inclusive products, all of our products are vegan. Products formulated with beeswax:
- mymatcha all-over moisture stick
- skin butter
- turmeric stick
Are your products cruelty-free?
Yes! All our products are cruelty-free.
In conjunction with the enforcement of prominent environmental standards for organic beekeeping, ethical treatment of the bees is practiced and applied when sourcing our beeswax.
Do you use essential oils in your products?
The highest percentage content of essential oils in any of our products is .3%
Products formulated with essential oils:
- chlorophyll mask
- facial cleansing oil
- oil-to-milk cleanserraspberry jasmine oil
- sea moss exfoliator
- skin butter
- glow essencevitamin c serum
- sea kale clay mask
- watermelon hemp oil
- turmeric stick treatment
- turmeric tonic
Are your products comedogenic?
There is no FDA regulation for the term “comedogenic." In fact, there are no standardized tests that can accurately determine if an ingredient will or will not clog your pores or cause breakouts. Skin health is completely individual and dependent on genetics and lifestyle choices, including skincare.
