OUR MISSION Restore & beautify your skin

At Smind, we believe that beauty is more than just skin deep—it's about confidence, self-expression, and feeling your best every day.

Welcome to Smind

Welcome to Smind, where you can feel free to enjoy your beauty. We channel the relaxed Los Angeles lifestyle and undone Parisian cool into products that are easy to use and look amazing on, day or night. They’re all made with the highest-quality clean ingredients that nurture your skin and give you thatje ne sais quoithe whole time you’re wearing them.

We consistently create the most high-performing products imaginable so you can forget all of your beauty worries and just shine. All the time. As much as you want.

Enjoy your beauty, however you want

Smind products are formulated with non-toxic ingredients and never tested on animals—without compromising on performance.

Excellence is everything to us. That’s why we formulate from the highest quality, clean ingredients. Everything we make, from skincare holy grails to luxury color cosmetics, is loaded with things that are wonderful for your skin. It’s important to us that every time you use Jouer, you’re going to look and feel better, because we’ve made it a priority to think about the health of your skin.

Our commitment: 100% vegan by 2025.

We understand that skin and lifestyles change over time. The one thing that remains constant is that we want to feel vital and sexy.